I've spent the last 20 years learning how businesses actually work — not from textbooks, but from doing it.
I started out in tech sales and project management, working with businesses of all shapes and sizes. Then I did something a bit unexpected — I walked away from tech and spent a decade running my own catering business.
That chapter taught me things no office job ever could. What it feels like to be the one responsible, to juggle customers, cash flow and staff all at once, and to make decisions when there's no one else to make them.
Those two worlds — technology and real business ownership — are what I've built Iviza AI around.
Most of the people I work with aren't looking for a tech overhaul. They just want to spend less time on the things that eat into their week and more time on the work they actually enjoy.
No jargon, no pressure, just straightforward support at a pace that suits you.